Wireframes
Reflection:
Designing the GreenFuture website focused on creating an intuitive, engaging platform for eco-conscious young adults who want to get involved in environmental causes. The design prioritized clear navigation and visual appeal. Key sections like "About Us" and "Donate" were enhanced with vibrant images and clear calls to action. User feedback helped refine the design, ensuring that the website effectively encouraged donations and volunteer sign-ups while providing a smooth experience for visitors passionate about environmental activism.
Organization B:
David Suzuki Foundation—https://davidsuzuki.org/
Strengths: Interactive content, educational materials, and communication of messages.
Weaknesses: The site’s navigation is somewhat complex and overwhelming.
Key Features: Environmental campaigns and library of resources.
Organization C:
EarthJustice—
Strengths: High-quality images and engaging modern designs.
Weaknesses: Due to a lot of content, navigation may be confusing.
Key Features: "Take Action" tab providing details on ways to be involved
Organization A:
World Wildlife Fund—https://www.worldwildlife.org/
Strengths: Easy navigation and strong community focus.
Weaknesses: Some pages are heavily packed with too much information.
Key Features: Prominent donation options and campaign tools. Content that raises environmental awareness.
Interests:
Engagement in environmental organizations and groups and advocacy of waste reduction, renewable energy, and climate action.
Demographics:
Age range 18-24 years old, located on college campuses across the United States, heavy social media presence, especially in areas where awareness of the environment is high.
Feedback Received :
Users appreciated the simple navigation.
Add more images to get a better visual for the overall website.
To encourage donations, the main page should have a more visible call to action.
Changes Made:
Added more visually appealing images to the about us section of the website.
The donation nav button now has a bright green background to stand out, as well as an interactive learn and donate button.
Target Audience:
Competitive Analysis Report
Iterations
Some images I added to the about me page to provide people with a visual representation of how wonderful our environment and wildlife actually are.
Process
Task Overview: GreenFuture Design Project
This project was completed for the Web Design and Implementation course at the University of Oklahoma. I was tasked with creating a website for GreenFuture, a non-profit organization committed to environmental conservation. The tasks included conducting a full audience and competitor research, creating wireframes and user flow maps, and developing a prototype. In addition, I incorporated user comments into the final design.
Project Overview:
The purpose of this project was to create an engaging well-designed website for GreenFuture, a nonprofit organization focused on environmental conservation. The major goal was to develop a platform that successfully conveys GreenFuture's vision, motivates donations, and inspires eco-conscious individuals to participate in volunteer opportunities and environmental projects.
Problem:
Environmental non-profit organizations frequently fail to properly engage their intended audience. Young adults who are passionate about sustainability struggle to find ways to help. Without a website, GreenFuture struggled to express its vision, offer company information, and create opportunities for engagement. Without a digital platform, it is impossible to motivate action and develop a strong environmental community.
Solution:
To fill the gap, I created a website designed to meet the demands of a non-profit organization dedicated to environmental conservation. By designing the website with input from the intended audience. I offered valuable tools for the organization to connect and engage its target audience, resulting in increased involvement and community impact.
Kimberly Ume Ezeoke
Making the donation button in the navigation header more visible to visitors to the website. In addition, a learn button has been included to let visitors learn more about GreenFuture as an organization. Also, include the donate button to direct visitors to the website's donation page.
Before
After
Home
Welcome to GreenFuture! The home page features a visually pleasing image, our mission slogan, a brief description, and two interactive buttons. Click "Learn" to explore a Q&A about our goals and vision.
About Us
The About Us page provides an overview of GreenFuture’s history and highlights our mission to promote environmental conservation. At the bottom, meet our three core team members and find their contact information for any inquiries.
Get Involved
The Get Involved page highlights two key ways to engage with GreenFuture: volunteering and participating in community events. It also features a "Join Us Today" section, inspiring visitors to become an active part of our mission.
Donate
The Donate page invites members and supporters to contribute to the growth of GreenFuture. On the left, you'll find a description detailing how donations will be used to support our mission. Also featured on the page is a section where you can enter the amount you'd like to donate.
© 2024 Kimberly Ume Ezeoke
